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Ted Baker has relaunched its ecommerce website under its new operator in the UK following its collapse earlier this year.
The new website currently only ships exclusively to the UK but states that European versions are coming soon.
It is the first move from United Apparel and Legwear (ULAC), the company appointed by Authentic brands to run Ted Baker’s online operations in the UK and Europe.
The brand’s previous operator No Ordinary Designer Label (NODL) had to end the relationship after calling in administrators in March.
It comes after Ted Baker shut all of its bricks and mortar stores for good after talks over a licensing partnership between Frasers Group and Authentic stalled.
This came after administrators reported that all the closing stores were currently loss-making, and were deemed to have no prospect of being returned to profitability.
Before this the brand had a licensing partnership with Dutch group AARC, which owned and operated Ted Baker’s retail stores and ecommerce platform in the UK and Europe.
However, this agreement was abandoned in January 2024, just two years after it began, due to a dispute.
