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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Shein is reportedly targeting an early 2025 launch for its listing on the London Stock Exchange, according to reports from The Times.

Insiders with knowledge on the topic stated that the company was gearing up to launch an official investor roadshow during the coming weeks. As such, meetings will be held between institutional investors and the fast fashion giant.

Furthermore, Shein’s founder Chris Xu and executive chairman Donald Tang have started meeting with investors in the UK to test their investment appetite and deal with their questions.

According to reports, the brand is thought to be working with Morgan Stanley, Goldman Sachs and JP Morgan on the float.

Various US-based investors with shares in British retailers are also thought to have been approached.

Shein has been preparing for its London float for a number of months after originally planning to float on the New York Stock Exchange.

However, it faced regulatory hurdles between China and the US, as well as pushback from American regulators.

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