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THG Fulfil partners with CDS Superstores

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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THG Fulfil, the industry-leading global fulfilment solution from THG Ingenuity, has partnered with CDS Superstores to deliver fulfilment and courier management services for the home, leisure and garden retailer.   

The partnership agreement is part of CDS Superstores ongoing digital acceleration, delivering transformation across technology to enhance its omni-channel offer.  

CDS two brands, Wilko and The Range are growing at pace, opening new channels and accelerating their journeys. THG Fulfil will provide outsource operations to facilitate further scalable growth from a fulfilment and aftercare perspective. 

CDS Superstores will benefit from THG Fulfil’s extensive warehouse automation solutions, which allows for the movement of 95% of all units sold through a form of automation within its fulfilment journey. This includes a newly implemented fleet of Geekplus Goods-To-Person robots which have been installed at its Omega facility in Warrington.  

Alex Simpkin, CEO of CDS Superstores, said: “This strategic partnership with THG Fulfil will allow us to seamlessly handle pick and pack operations for a large proportion of our product range across each brand, in particular, the exciting relaunch of thousands of Wilko branded items. With THG Fulfil’s advanced automated solutions, we’re able to meet the needs of households across the UK, delivering home and garden products directly to their doors quickly and efficiently.” 

Tom Killeen, COO, THG Ingenuity, added: “We believe fulfilment is at the centre of customer excellence and brand reputation. We are dedicated to delivering on customer promises and put the end customer experience at the centre of our decision-making. We are delighted to be part of CDS Superstores’ journey to deliver a world-class experience for their customers.” 

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