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Next ups guidance again as it closes in on £1bn profit

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Next has announced that it has upped its full-year profit guidance by £15m, up to £995m, as it closes in on £1bn profit.

This is the second time in two months that Next has increased its guidance after increasing it in August to £980m as a result of strong summer sales.

It comes as the retailer saw its pre-tax profits jump 7.1% to £453m for the six months ended 31 July 2024.

Alongside this, its total group sales, including brands such as FatFace and Reiss increased 8% to £2.9bn and full price sales rose 4.4% to £2.36bn over the half.

The company stated that full-price sales had “materially exceeded our expectations” in the first six weeks of its second half and were up 6.9%.

Its UK retail sales rose just 1.1% to £1.9bn, which the company claimed was “held back by tough comparisons with last year’s exceptionally warm Q2”.

Alongside upping its profit guidance, Next expects full price sales to increase 4% over the year and total group sales to jump 6.6%.

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