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Family-owned national diamond, jewellery and watch retailer Beaverbrooks has made a £1.6m investment in the complete refurbishment and expansion of its Bracknell store, doubling its size and elevating it as a destination for luxury and Swiss watches.
Following the investment, the newly refitted store, located on The Avenue, reopened on 6 September 2024.
The expanded 956 sq. ft. shop-in-shop spaces will now feature a wider selection of luxury watch brands, including new additions Omega, Breitling, Tudor, Zenith and Bremont, alongside the renowned Tag Heuer.
It offers shoppers across Bracknell and Berkshire access to an array of the “most anticipated” luxury watch launches and heritage pieces.
The new store also includes a new dedicated open-plan diamond room in the centre of the space, a first for the brand.
The feature has been specially designed to “enhance” customer experience, with intimate consultation areas where Beaverbrooks’ team of experts will assist customers with their engagement and wedding ring purchases.
Boasting 88 stores, including 20 dedicated luxury mono-brand watch boutiques across the UK, the national jeweller has continued to expand its luxury offering over recent months.
Anna Blackburn, managing director at Beaverbrooks, said: “This investment into the future of Beaverbrooks and Bracknell is very exciting for us. The Bracknell store marks our third refit of the year, with a further three planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.
“We are pleased to continue to position our Bracknell store as a destination for luxury and Swiss watches, particularly with the expansion of our shop-in-shop spaces. This will see iconic brands Omega, Breitling, Tudor, Zenith and Bremont joining our existing Tag Heuer offering.”
She added: “We’re confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for luxury watches, fine jewellery and diamonds.”
Roxanne Wood, store manager at Beaverbrooks Bracknell, said: “We can’t wait to unveil our beautiful diamond collections in our luxurious open-plan diamond showroom, which is a first for Beaverbrooks. Our location is an integral part of the local shopping experience, and we are proud to be Bracknell’s destination for luxury watches.”
