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Literacy Capital has announced the appointment of Penny Grivea as the new CEO of its consumer home fragrance brand Ashleigh and Burwood, which has a 30-year heritage.
Grivea brings 25 years of consumer and retail experience to the brand, having previously worked for Selfridges, Harrods and Georg Jensen.
For the last nine years, she worked as a managing director for wellbeing cosmetics brand Rituals in the UK and IE, establishing the business and leading its expansion from seven to 80 stores.
Grivea said: “I am pleased and honoured to be named CEO of A&B. The company has a long history of creating high-quality, beloved products and I am excited to work with the team and all our partners to build upon this legacy. We have a significant opportunity to elevate the brand and expand our reach to new customers both in the UK and internationally.”
Paul Pindar, chairman of Literacy Capital, added: “We are thrilled to welcome Penny to the Ashleigh and Burwood team. Her deep understanding of the consumer market, combined with a passion for product, service and for creating and leading high performing teams makes her the ideal leader to guide Ashleigh and Burwood through its next phase of growth.”
