Wet weather sees footfall slump 5.2%
As snow and heavy rain swept across the UK on Thursday, footfall was impacted regionally and across all town types with high street activity sitting -24.7% lower than the week before
Heavy rain and snow across some parts of the UK saw footfall drop 5.2% across all retail destinations when compared with the previous year, according to the latest data from MRI Springboard.
Footfall declined 7.9% in high streets with many office workers choosing to work from home where possible, with weather conditions deterring many from commuting into offices. MRI Software’s Central London ‘Back to the Office’ benchmark showed that footfall was -9.0% down on 2023. Footfall was also hit across regional cities excluding London, as year on year footfall dipped -7.5%.
The week started relatively strong with footfall rising week on week by an average of +1.3% from Sunday to Wednesday with peaks in activity on Monday (+4%), Wednesday (+5.6%) and Saturday (+1%).
As snow and heavy rain swept across the UK on Thursday, footfall was impacted regionally and across all town types with high street activity sitting -24.7% lower than the week before. Retail parks and shopping centres also witnessed a decline in footfall on this day however it was much less severe at -6.2% and -11.1%, respectively, reinforcing their resiliency.
As the UK heads into the half term holiday, it is anticipated that retail destinations will benefit from a boost in footfall, in line with historical trends.
Jenni Matthews, Marketing and Insights director at MRI Software, said: “Following three consecutive weeks of footfall rising in retail destinations across the UK, last week saw a decline from the week before ahead of what will be the half term holiday across parts of the UK. This was predominantly led by a decline in activity on Thursday when the UK was hit with snow and heavy rain which led to travel disruptions and likely prompted many to work from home where possible.
“The week revealed mixed footfall trends with increases recorded on only three out of the seven days last week and declines interspersed on Sunday, Tuesday, Thursday and Friday. The impact of the weather affected footfall levels nationwide with all regions and town types witnessing a drop in footfall from the week before. Most regions witnessed double digit declines on Thursday with some sitting almost a quarter lower when compared with the same day in the week before.”
She added: “This ultimately led to footfall sitting lower than 2023 levels in all retail destinations; almost five times lower than in the week before last. This was predominantly led by high streets, followed by shopping centres and a marginal drop in retail parks.”
