Clothing & Shoes
Adidas to sell remaining Yeezy stock
Additionally, taking into account foreign exchange headwinds and the current Yeezy outlook, the company expects to generate an operating profit of around โฌ500m (ยฃ427m) in 2024
Adidas has reported an operating profit of โฌ268m (ยฃ229m) in 2023, compared with its previous guidance of a โฌ100m (ยฃ85m) loss, which was driven by a better-than-expected operational business in Q4 and the companyโs decision not to write off the vast majority of its existing Yeezy inventory.
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