Clothing & Shoes

Adidas to sell remaining Yeezy stock

Additionally, taking into account foreign exchange headwinds and the current Yeezy outlook, the company expects to generate an operating profit of around €500m (£427m) in 2024

Adidas has reported an operating profit of €268m (£229m) in 2023, compared with its previous guidance of a €100m (£85m) loss, which was driven by a better-than-expected operational business in Q4 and the company’s decision not to write off the vast majority of its existing Yeezy inventory.

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