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Revolution Beauty has announced the appointment of Erin Cast as president of North America.
Based in New York, she will build upon the group’s foundations in the US and Canadian markets.
Cast brings over 25 years of experience across sales, marketing, general management and board roles in beauty, food & beverage, and omnichannel retail.
Her most recent role was as general manager, Royal Canin at Mars where she oversaw sales growth of over 25% across specialty retail and omnichannel.
Prior to that, she served as the CMO,Global Consumer Beauty at Coty, successfully leading the turnaround of Cover Girl and accelerating growth for Sally Hansen.
Lauren Brindley, Revolution Beauty Group CEO, said: “North America is a priority market for Revolution Beauty. We have established partnerships with many of the leading beauty retailers but are still a new brand with major headroom for expansion. Erin’s deep US and global beauty experience across sales, marketing, and general management roles, makes her the ideal leader to revolutionise growth in the region.”
Cast added: “I am very excited to join Revolution Beauty to accelerate the business in North America. Revolution Beauty is a brand with tremendous opportunity for growth, being one of the fastest product innovators in beauty and delivering high-performance, on-trend products at an accessible price.”
