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Boots has plans to launch a ChatGPT ‘personal shopper’ tool for its website with the aim of boosting online sales, The Telegraph has reported.
The news comes as the beauty and pharmacy retailer is reportedly testing an AI chatbot, which will be able to make recommendations for lipsticks and beauty gifts.
According to The Telegraph, the chatbot is expected to focus on beauty products rather than pharmaceuticals, as the testing is believed to be at a very early stage.
The chatbot is expected to focus on beauty products rather than pharmacy sales, with the testing believed to be at a very early stage.
However, the Boots digital team is expected to ramp up work on the tool after Christmas.
Once established, this tool would be among the first mainstream consumer applications to make use of ChatGPT.
The move to make a personal shopper is the next step in Boots’ long-established partnership with ChatGPT’s commercial distributor, Microsoft, which implements the chatbot in other areas of the business.
The news comes as Boots seeks to reclaim its role as a retail pioneer, after facing years of underinvestment and financial pressure.
Boots has been contacted for a comment.
