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N Brown Group has announced a partnership with Sainsbury’s for a Simply Be launch in the UK supermarket chain.
A selection of Simply Be clothing is available online at Tu, Sainsbury’s clothing platform, and will also be available at select stores from late September.
The launch includes a selection of t-shirts, blazers, dresses and jeans in a range of sizes from 10 to 32, and priced between £18 to £60.
Through access to Nectar, N Brown will continue to utilise data and listen closely to customer feedback, allowing them to “put customers’ needs and wishes front and centre of the group’s strategy”.
Sarah Welsh, CEO of retail at N Brown, said: “We believe in democratising fashion and understand the power of providing inclusive fashion that truly fits. Sainsbury’s was therefore a natural choice for Simply Be’s next partner, as our shared ethos of inclusivity and accessibility will serve the needs of a broad customer base.
“We know our customers are looking for inclusive and high-quality, well-fitting fashion. The introduction of our Simply Be brand across Tu Clothing and in-store at Sainsbury’s will make it easier for women to access these items.”
Emma Benjafield, director of product at Sainsbury’s Clothing, added: “We’re thrilled to be partnering with Simply Be, not just on Tu, but also as one of the first brands to launch in our new Sainsbury’s fashion destination hubs alongside our popular range of Tu clothing this September.
“Tu’s mission is “helping you love what you wear”, and inclusive fashion that makes you feel great is at the heart of our brand, so having Simply Be on board supports our ambitions to expand our size offering even further and bring more variety to new and existing customers however they choose to shop with us.”
