John Lewis appoints head of customer planning and channels

John Lewis has announced the appointment of Andreas Nicolaides as the head of customer planning and channels, effective from October, as the retailer looks to deepen relationships with customers. 

Nicolaides’ remit will include modernising and optimising the retailer’s marketing across stores and online, while the role will also optimise the use of marketing assets to deliver commercial value for the business. 

He joins with a strong record as a performance marketing specialist, being group marketing director and more recently general manager for N Brown. In that role he led a team of marketing professionals and had total responsibility for trading and commercial performance.

He began his career in MoneySuperMarket, where he spent five years looking after search marketing and content channels. 

In addition, his agency experience, which includes some time spent at Carat, has involved driving performance marketing for a wide range of household names including Thomas Cook, Arcadia Group, Monsoon and Fragrance Direct. 

Charlotte Lock, customer director of John Lewis Partnership, said: “Andreas brings a wealth of experience as a data driven media and marketing specialist  across a very wide portfolio of successful brands.

“John Lewis already has huge loyalty from our customers and we are delighted that Andreas will be driving forward our marketing planning to deepen this relationship even further.”