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Sainsbury’s has today announced a partnership with British designer Henry Holland to celebrate Pride Month.
The new Henry Holland’s x Bags of Ethics exclusive collection will be available until September and it includes a reusable coffee cup, water bottle and tote bag, all made from 100% sustainable cotton and recycled materials and featuring all the pride colours emblazoned with the motto ‘proud to be me’.
Sainsbury’s has said it will be donating £25,000 from the new Pride collection to akt, a charity that supports homeless LGBTQIA+ young people experiencing homelessness or living in a hostile environment with access to employment, education and training.
The retailer had already partnered with akt in 2020 and with an additional £25,000 donation from the collection this year, Sainsbury’s and akt will be able to help young people between 18-25 years old to stay in a safe environment and celebrate their identities.
Richard Riley, head of diversity and inclusion at Sainsbury’s, said: “Sainsbury’s is committed to being a truly inclusive retailer and we recognise the importance of supporting our LGBTQ+ colleagues and customers. Creating a culture that promotes and takes pride in diversity is important to us and we are excited to bring Henry Holland’s Bags of Ethics collection to our stores, offering bright and sustainable products that can be used every day to all of our customers.
“We’re proud to support akt and hope this donation will help them in their incredible work to find safe homes and provide mentorship and training to young people in the LGBTQ+ community.”
Holland said: “The concept behind my design is to empower and encourage allyship with the LGBTQIA+ community. Pride is a time for the queer community to come together and continue to advocate for equal rights for all, but also a time for the wider community to show their support and allyship.
“This sentiment is so integral to the amazing work of akt who work tirelessly to support young people who haven’t always felt that love and support from those closest to them and are facing or experiencing homelessness or living in a hostile environment. Thank you for supporting them with your purchase.”
