Lush launches Asteroid City-inspired pop-up in London
In collaboration with film production company Focus Features and Indian Paintbrush, the Lush X Asteroid City gift shop was launched on the 8th of June and will last five weeks
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Lush has recently launched a new pop-up shop in Soho, London, to celebrate Wes Anderson’s latest film Asteroid City.
In collaboration with film production company Focus Features and Indian Paintbrush, the Lush X Asteroid City gift shop was launched on the 8th of June and will last five weeks.
In Lush fashion, key elements from the film will be brought to life in soapy form, through a four-piece collection featuring a themed bath bomb, soap, shower gel and a shower jelly. The pop-up will also feature a pastel-coloured cafe inspired by the filmmaker’s iconic style.
Asteroid City takes place in a fictional American desert town circa 1955, when the itinerary of a Junior Stargazer/Space Cadet convention is spectacularly disrupted by world-changing events.
Melody Morton, Lush concepts creative director, said: “The vibrant aesthetic of Wes Anderson’s Asteroid City really inspired us to create a fun, nostalgic range of products packed full of benefit-led ingredients like exfoliating sand and cooling aloe vera. We loved that we could bring back our Space Girl fragrance as this is a fan favourite and it fits so well with the storytelling of the movie.
“We’re also excited to offer customers a real life experience in London and Vegas – where we have created retail spaces inspired by the movie. This is a very limited exclusive range that will only be available for a short period, however we will have our Vegas location selling this product exclusively for 12 months. It will be worth a visit!”
Annabelle Baker, Lush brand & marketing director, said: “Collaborations aren’t new to us at Lush. Lush has carefully selected collaborations with charities and people historically.
“As a global brand – that does it all in-house – sourcing the finest ethical ingredients, inventing, manufacturing and retailing, we can innovate unique products and experiences for every partnership. We continue to look forward to connecting with audiences around the world in new and unexpected ways.”
