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John Lewis has announced a new partnership with The Floor Room to create a new fitted flooring offer across the retailer’s department stores and online.
Under the agreement, the flooring specialist will take over responsibility for all of John Lewis’ fitted flooring, from customer consultation to installation. Through the partnership, The Floor Room’s physical presence will grow significantly, with concessions across John Lewis’ 34 department stores.
Customers will be able to shop from a high-quality, larger range with new brands, across The Floor Room’s full range of engineered wood, laminate, luxury vinyl, wool and man-made fibre carpets.
The move will also bring in-store investment, with The Floor Room installing innovative and visual new showrooms. New dedicated consultation areas will create a destination for aspirational interior design and encourage shoppers to make flooring central to their interior schemes.
The Floor Room will offer virtual design appointments alongside in-home and in-store appointments, as well as a nationwide fit and measure service. Online consultations will be offered as quickly as the same day, while in-store and at home appointments can be offered from one or two days respectively.
Branches will feature digital displays, including handheld devices, with integrated technology with the aim of offering customers a paperless service.
For customers keen to get a hands-on experience, some concessions will also feature The Floor Room’s innovative vending machines, offering a fun twist of traditional takeaway samples.
Richard Ambler, director for home services for John Lewis, said: “We’re in a unique position when it comes to home design; we’re a trusted destination for inspiration for our customers and nobody else offers what we can, all under one roof.
“It’s a big leap forward for us, with customers front-and-centre of our decision. As well as unlocking investment in our stores, the move will provide an even quicker and more convenient customer experience, alongside even greater choice.”
Jeanette Hopkins, general manager of The Floor Room, said: “We are putting the customer at the heart of our story. We offer a physical and digital space to encourage creativity and turn their ideas into a reality.
“We are excited to be working with many brands and suppliers to bring new and inspirational flooring choices to the John Lewis customer.”
