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Slowear appoints former Gucci VP as CEO

Piero Braga joins the company after spending over 16 years at Gucci where he was president and CEO for the fashion house’s timepieces

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Italian fashion retailer Slowear has announced the appointment of Piero Braga, the former executive vice-president of Gucci, as its new chief executive officer. 

In addition to appointing a new CEO, the group also announced new board members. Paolo Ferring joins as chairman, while Giorgio Delpiano, an executive at Shell, and Monica Marsilli, who is the former global vice-president of Gucci, join as directors. 

Braga joins the company after spending over 16 years at Gucci where he was president and CEO for the fashion house’s timepieces. He previously also held several senior wholesale positions. 

He also held senior positions at men’s luxury fashion brand Zegna, as well as Italian luxury footwear business, Tod’s. 

The appointment of a new CEO comes two years after the death of Slowear’s founder, Roberto Compagno, in 2021. 

Braga said: “I wish to thank the whole board of directors for giving me such an opportunity, I strongly believe Slowear is one of the most well-reputed brands out there and my goal is to provide an important boost to its development.

“I am willing to bring in the best practices to accelerate growth in all channels and in absolute respect of the uniqueness of the company vision.”

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