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Supermarket chain Morrisons has announced a partnership with independent retailer Jempsons to launch six new stores under its ‘Together with Morrisons’ brand.
With 35,000 sq ft the first store will open in Peasmarsh, East Sussex, later this Spring and five more will follow.
Paul Dobson, sales director at Morrisons, said: “The ‘Together with Morrisons’ proposition is designed for independent store owners with established local brands and larger stores.
“Jempson’s has all of those qualities and so we’re delighted to be opening six stores in partnership with them. The new stores will offer customers a mix of Morrisons own brand products and branded favourites alongside local produce from local suppliers.”
Stephen Jempson, MD of Jempson’s, added: “I’m excited to be partnering with Morrisons and opening the first of six ‘Together with Morrisons’ stores in Peasmarsh later this year. The new store will enable Jempson’s to continue championing local produce and local artisan suppliers whilst also ensuring our customers have access to a wider breadth of products more akin to the larger supermarkets which we operate.
“I would like to place on record our thanks to all at Nisa for their help and support during our time working together.”
The recent ‘Together with Morrisons’ idea follows the success of Warner’s ‘Together with Morrisons’ that launched in Spring 2022.
