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Sainsbury’s has launched a healthy overnight drive-through aimed at shift workers who it says have the unhealthiest diets in the UK.
According to new research from Sainsbury’s, professions such as security guards and taxi drivers top the list for unhealthiest diets. It found that almost a quarter (23%) of night shift workers are likely to skip a meal and more than one in 10 (16%) admit there are some weeks they don’t consume any fruits and vegetables.
As such the supermarket has launched the ‘Flourish Fuelling Station’, providing hot and healthy meals from its new Flourish range for free during unsociable hours.
Accessible for walk ups, the Flourish Fuelling Station will provide free healthy meals from its new Flourish health range, open overnight.
The Flourish Fuelling Station will be open for three nights only; Wednesday 25, Thursday 26 and Friday 27 January from 17:00 to 08:00 each day at the Sainsbury’s Petrol Station, London Colney, St Albans AL2 1AB.
If successful, Sainsbury’s said it may explore providing further solutions to offer hot food options during unsociable hours in the future.
Claire Hughes, Sainsbury’s director of Product and Innovation, said: “It is a shame that night shift workers don’t have the same access to healthy, balanced meals as those working a regular 9 to 5, particularly as these eating habits are causing them to feel tired, whilst not keeping them full.
“We hope that Sainsbury’s new Flourish range will help to address that, with the Fuelling Station offering the chance to try nutritious options for free. Flourish has been developed as a positive approach to health, created alongside chefs and nutritionists. The range is all about delicious food with healthy ingredients that support a balanced diet. We hope it makes it easier not just for shift workers, but for everyone to find solutions for convenient healthy eating.”
