Under Armour appoints new CEO

Sportswear brand Under Armour has announced the appointment of Stephanie Linnartz as its CEO and president.

Linnartz is currently the president of Marriott International where she is responsible for a portfolio of nearly 8,200 properties across 138 countries.

She is also a member of Home Depot’s board of directors, and has been named to the Forbes CEO Next 2021 list.

Following the Linnartz appointment Colin Browne, who has served as interim president and CEO since June 2022, will resume his position as COO.

Kevin Plank, Under Armour executive chair and brand chief, said: “As a 25-year veteran of one of the world’s most respected global companies, we are thrilled to welcome Stephanie to the brand. She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”

Plank added: “Responsible for leading Marriott’s multi-billion dollar digital transformation, driving scale through continuous brand innovation across the portfolio, developing premier sports league and team partnerships, while architecting the extraordinary growth of its loyalty program – the board is confident that Stephanie – along with our leadership team and all of our key stakeholders – will accelerate our ability to realise the substantial opportunities for Under Armour as both an operating company and aspirational brand.”