Naked Wines appoints UK MD as new CFO

Naked Wines has appointed James Crawford as CFO and as an executive director with immediate effect.

Crawford has been serving as interim CFO, in addition to his role as managing director of Naked Wines UK, since July 2022.

Prior to that, he served as Naked’s group finance director (March 2014 to July 2015), group CFO (April 2015 to November 2020) and UK MD (December 2020 to December 2022).

Currently, Naked Wines said it is actively recruiting candidates to fill the UK MD role.

The firm added that Crawford “brings a wealth of experience” to Naked and the board, including both finance experience and a “deep understanding of Naked’s business”.

He has been with the business for almost 9 years, holding finance, managerial and strategic roles.

Prior to that, he spent 14 years at Diageo, a multinational alcoholic beverage company, in various finance and business development roles.

Chairman David Stead said: “I am thrilled to welcome James back to the Board and cannot imagine a better equipped CFO to lead Naked through its next phase. James’ nance expertise and intricate knowledge of Naked’s business will be invaluable as we continue to evolve and grow.”

Crawford is a director of Naked Fine Wine Bonds PLC and www.NakedWines.com Limited and also serves as the chairman of the Naked Wines Charitable Trust, a charitable organisation affiliated with but independent from Naked.