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H&M Group reports 12% surge in 2022 Q2
Image credit: Robert Lindholm

H&M Group reports 12% surge in 2022 Q2

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The H&M Group has reported that its net sales in local currencies increased by 12% in the second quarter 2022, the period 1 March 2022 to 31 May 2022, compared with the corresponding period last year.

Net sales for its fashion business increased by 17% to £4.5bn.

The group is set to publish its full six-month report on June 29, covering the period from 1 December to 31 May.

The latest report represents an upturn in fortunes for the group, after it saw profits fall 88% in 2021.

The increase also follows recent trends in the industry; Inditex, owner of high-street rival Zara, recently revealed a surge of 80% in profits.

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