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Atterly announces Kelly Byrne as co-CEO

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On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Online fashion retailer Atterley.com has announced that Kelly Byrne is to be appointed to its board as co-CEO, alongside current long-standing CEO Kenny Baillie. 

Byrne joined the group in January this year as chief growth officer to oversee the company’s growth plans.

Together, Byrne and Baillie will work to set the vision for Atterley and oversee its team, with the operations and finance strategy led by Baillie. 

In her new role, Byrne will ensure a high level of growth and expansion for the business as it scales, whilst “setting business priorities and being responsible for progression against them”.

Prior to Atterley, Byrne was commercial director at Nasty Gal since 2018.

Atterley chairman Mike Welch said: “As Atterley progresses and grows, it felt the natural next step to balance our tier one leadership with Kenny and Kelly bringing completely different, yet complementary skill sets to the table. 

“With the two of them at the helm, I am even more confident in what Atterley can deliver in the coming months and years.”

Byrne added: “I am delighted to be taking this next step at Atterley as Co-CEO. Since joining the business in January, I have been hugely impressed at the growth trajectory and Atterley’s future prospects. Kenny is a fantastic leader and I am excited to work side by side with him, as we expand Atterley together.” 

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