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Selfridges unveils ‘shop of the future’ concept store

By experimenting with new ideas and models, Selfridges said it ‘will examine future shopping habits, with the aim of opening a conversation around consumption and physical ownership as Selfridges looks to reinvent retail through its sustainability strategy, Project Earth’

Selfridges has announced its new “shop of the future” concept, ‘Supermarket’, a four-week retail experiment at The Corner Shop in its Oxford Street store.

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