H&M enters the Cambodian market

H&M has marked its entrance into the Cambodian market with the opening of its first store in the country.

The new store is located in the Aoen Mall which is based in Phnom Penh, the capital of Cambodia.

The new Phnom Penh store includes departments for women, men, kids and H&M’s divided brand.

H&M said that crowds waited in line to enter the first in Aoen Mall.

Philippe Lassaux, CEO and country manager of H&M Cambodia and Thailand, said: “We truly appreciate the warm welcome we have received at our first store in Phom Penh, we loved meeting our first customers and are excited to bring fashion and quality at the best price, in a sustainable way to a new market.

“We look forward to offering our customers in Cambodia the latest fashion and opportunity to explore their personal style with H&M.”