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Universal Works, the Nottingham-based fashion brand, has announced it has launched its first dedicated showroom in the heart of London’s Camden Town, in a commercial property deal advised on by local law firm Nelsons.
Along with three standalone stores, the team has now taken on a space at Holborn’s Emerald Street in the borough of Camden which will be used as a showroom to present its seasonal collections to buyers.
The first collection by the contemporary menswear brand, which launched in 2009, was designed and crafted by co-founder, director and designer David Keyte.
Nelsons acted on behalf of the tenant, Universal Works Ltd, in an agreement for lease with its new landlord, Mayfair and Holland Properties Ltd.
David Keyte, joint owner of Universal Works, said: “We wanted to provide our UK retailers with a larger space to view our collections each season and, after finding this space, we knew we needed to secure the property quickly.
“Nelsons was recommended to us and Paul was a pleasure to work with, enabling the transaction to progress efficiently and quickly. We are excited to now have our first dedicated showroom alongside our agent in London and look forward to welcoming our customers there.”
Paul Hinchliffe, legal director and solicitor at Nelsons who worked on the deal, added: “Universal Works is currently going through rapid growth and this new showroom complements that building momentum.
“The building boasts an interesting history in itself, being a refurbished printworks, and has been used as a showroom previously. The location will be a crucial part of accelerating the brand’s growth, so it has been a pleasure to play a part in the company’s next steps.”
