How technology can help retail marketers create happy consumers
Shopping online during Black Friday/Cyber Monday, over the busy Christmas period, and in the January sales (yep, theyโre still a thing!) can be akin to rummaging through a jumble sale.
In order to find relevant content, many shoppers have to rifle through a mass of promotional offers on different sections of a brandโs website, sift through โspecial offerโ emails, and scan social media for discount codes.ย