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Fashion brand Reiss has seen group sales rise by 23.7% for the first half of 2018, alongside announcing an advertising deal for its Autumn Winter campaign.
For the 26 weeks to 3 August 2019, total group sales grew by 23.7% to £102.9m, compared with £83.2m last year. Like for like sales in constant currency also grew by 25.6%.
Christos Angelides, CEO, Reiss said: “I am very pleased with Reiss’s first half performance and encouraged by the promising start we have made to the Autumn/Winter ’19 season. Our customers are clearly responding to the investment we have made in people, product, brand and infrastructure.
“I am also excited at the opportunity to further raise awareness of the Reiss brand by launching an Autumn/Winter ’19 campaign across a series of marketing initiatives, some of which are a first for the brand, starting in the heart of London with Piccadilly Lights.”
The advertising deal with out-of-home media company Ocean Outdoor on behalf of Landsec, sees the AW19 campaign set to launch on Piccadilly Lights across a four-week period starting from 26 August.
James Spreckley, creative director, added: “AW19 evokes a cinematic, euphoric view of London’s creativity, art and culture. A celebration of the city’s unexpected backdrops, we wanted the campaign to showcase portraits of people in their truest, most confident forms. We call it, ‘beauty untamed’.”
