Online & Digital

Shop Direct adds Topshop and Topman to its offering

Shop Direct, the digital retailer and financial services provider, has added Arcadia’s Topshop and Topman to its portfolio of more than 500 fashion brands.

The business will also become the first UK retailer outside of the Arcadia Group to stock Topshop Beauty.

Shop Direct’s retail brands, and will offer stock around 500 product lines, which will expand to 2,000 during AW19. The range spans clothing, footwear, accessories, maternity, petite and tall.

The extensive Topshop Beauty collection will encompass more than 200 product options, including lipsticks, eyeshadows, highlighters and nail polishes.

Shop Direct said it has a “long-standing relationship” with the Arcadia Group and already stocks a number of its brands including Wallis, Evans and Miss Selfridge.

This will be also further extended by the inclusion of Arcadia’s Burton and Dorothy Perkins ranges, which will launch on 9 September 2019 following Topshop and Topman.

Fashion remains one of Shop Direct’s biggest product categories, with clothing and footwear accounting for more than a third of the retail sales mix in its most recent full-year results for the year ended June 2018.

Sam Perkins, managing director, retail at Shop Direct, said: “Topshop and Topman are two of the biggest fashion brands out there. We know our customers will love this new partnership, which builds on our long-term, successful relationship with the Arcadia Group.

“We believe it’ll attract even more customers to Very and Littlewoods – giving them access to a range of different ways to pay – and open up the Topshop and Topman brands to a whole new group of customers.”

Paul Price, CEO at Topshop Topman, added: “Topshop’s mission is to inspire customers and bring them exciting, design-led fashion at great value. We’re delighted to be partnering with Shop Direct’s retail brands – delivering our clothing, accessories and beauty to even more UK-based shoppers’ homes at the click of a button.”

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