Ikea appoints new country retail manager for UK and Ireland

Furniture retailer Ikea has appointed Peter Jelkeby as its new country retail manager with responsibility for the UK and Ireland.

Taking over from Javier Quiñones, who joins Ikea USA as country retail manager, Jelkeby said he will lead the on-going transformation of the Ikea business at a “challenging time for the retail industry”.

He began as a part-time co-worker in his local store before joining Ikea Trading AG and went on to secure further experience across the business in a number of positions including store manager at Ikea Lakeside, sales and communications manager and deputy retail manager at Ikea UK and Ireland.

Jelkeby said: “I’m delighted to return to Ikea UK and Ireland at such a significant point in our history, as we evolve and renew our business to ensure Ikea’s continued success. Building on many years of solid growth, we are responding to the changing needs of our customers to secure an IKEA that is affordable, reaches more people, delivers excellent customer experience and is truly people and planet positive.”