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Sports Direct sells flagship Dublin store for £17.3m
Image credit: Jean Housen

Sports Direct sells flagship Dublin store for £17.3m

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Sports Direct has reportedly sold its flagship Dublin store for €20m (£17.3m) in an off-market sale-and-leaseback deal to an unnamed investor.

According to the Irish Times, under the deal, the retailer will continue to occupy the premises while paying the owner an annual rent of €950,000 (£823,802) for the next 15 years, effective from February 2019.

The deal is understood to have been completed recently.

Sports Direct also has the option to break the lease after 10 years, provided it gives one year’s notice. It will also be subject to rent reviews every five years.

It is just three years since the retailer purchased the property, which was previously occupied by department store Boyers, for a reported €12m (£10.4m).

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