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Links of London on ‘verge of collapse’
Credit: Links of London

Links of London on ‘verge of collapse’

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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British jewellery brand Links of London is on the verge of collapse, according to reports.


The Times said the jeweller, which has around 350 stores, is now working with Deloitte, and has looked into a company voluntary arrangement (CVA) to cut rents and close stores, putting 500 jobs at risk.

Links of London, which is owned by Greek global jewellery, watch and accessory brand Follie Follie, reported pre-tax loss of £20.6m for the year ending December 2017.

Follie Follie was fined earlier this month (March) after the discovery of an alleged $1bn (£750m) fraud involving overstated sales in its home country.

Links of London was founded in 1990, and was acquired by Folli Follie in July 2006.

Jewellery Focus has contacted Deloitte for comment.

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