Wilko appoints former Asda boss as chief commercial officer

Homewares retailer Wilko has appointed Andrew Moore as chief commercial officer and executive board director, who will join the group at the beginning of December.

Moore was most recently senior vice president and chief merchandising officer at Asda in charge of a multi-billion-pound portfolio of merchandise across all Asda trading divisions. Prior to that, he was executive managing director for George where he was “instrumental” in developing the clothing label into a global brand.

Lisa Wilkinson, family director, said: “Andrew’s breadth of commercial experience strengthens and complements our existing leadership team and we’re looking forward to working with him to further develop our ambition to put great product at the heart of everything we do.”

Commenting on his appointment, Moore said: “I’m very excited about joining Wilko. It’s a much-loved brand with a strong family-oriented culture and I look forward to working with the team to take the company to the next stage of its product-led strategy.”