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eve matress
https://www.evesleep.co.uk/

Eve Sleep reports summer sales boost

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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E-commerce mattress brand Eve Sleep saw strong trading between May and July, and now expects revenues of at least £22m for the year ended 31 December 2020.

The brand, which operates in the UK, Ireland and France, said since then trading patterns have remained above the board’s expectations.

The group’s board now expects revenues of at least £22m, with a commensurate reduction in EBITDA losses for the year ended 31 December 2020, and an improvement in the anticipated year end net cash position. 

Cheryl Calverley, CEO of Eve Sleep, said: “This guidance upgrade is evidence of our momentum and the success of our rebuild strategy, against a backdrop of a consumer landscape shifting to online and market trends in favour of homewares and sleep wellness.

She added: “Whilst economic uncertainty is likely to remain for some time, we are starting to look beyond our rebuild strategy to the next stage of growth.”

The company said it is now on-course to exceed the board’s original expectations. 

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