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Greggs profits plummet despite sales surge

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The decline in profitability was exacerbated by a £4.5m provision for a historic VAT understatement and the absence of one-off gains recorded in the previous year

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Greggs has reported a 17.9% drop in statutory pre-tax profits to £167.4m for 2025, despite total sales increasing by 6.8% to reach a record £2.15bn for the 52 weeks ended 27 December.

The group’s underlying pre-tax profit also saw a 9.4% reduction to £171.9m, reflecting the impact of cost pressures and a peaking capital expenditure programme.

However, like-for-like sales in company-managed shops rose by 2.4%, with evening trade now accounting for 9.4% of revenue. 

The company expanded its estate to 2,739 shops in 2025 and has confirmed a target of 120 net new openings for 2026. 

Investment in supply chain capacity, including new distribution centres in Derby and Kettering, drove capital expenditure to £287.5m.

The Greggs App accounted for 26.7% of all transactions, up from 20.1% in 2024. Early 2026 trading shows a 1.6% increase in like-for-like sales with total sales increasing 6.3% and strong cost control supporting profit conversion.

Looking ahead, the group stated that full year guidance remains unchanged and that it expects to deliver profits at a similar underlying level to 2025, with any year-on-year improvement contingent on a recovery in the consumer backdrop. 

It also expects consumer sentiment to continue to be a headwind in 2026, but Greggs believes that with a “strong
competitive position and a clear opportunity for further growth Greggs can weather these conditions
and continue to outperform the market”.

Roisin Currie, Greggs chief executive, said: “Greggs delivered a performance in 2025 growing market share, alongside continued strategic progress. Looking into 2026, easing inflationary pressures should provide some support to consumer spending and demand for convenient food-on-the-go continues to underpin the market.

“We remain focused on broadening access to Greggs with a pipeline of shop openings and deeper customer engagement via the Greggs App. We have a formula for long-term success, leveraging our value leadership, vertical integration, and track record of innovation.”

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