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WHSmith opens three new sites at Manchester and Liverpool airports

WHSmith opens three new sites at Manchester and Liverpool airports

WHSmith opens three new sites at Manchester and Liverpool airports

The group launches first artisan coffee shop at Manchester T2 alongside Liverpool flagship
WHSmith opens three new sites at Manchester and Liverpool airports

In this episode we speak to Matt Dalton, consumer sector leader at Forvis Mazars. Matt discussed the biggest challenges facing the retail sector, from cost pressures and wage increases to polarised property markets and geopolitical shocks, and the ways in which retailers can best navigate these. We also explore how short-term cost-cutting could undermine long-term resilience, and how retailers can best remain agile and adaptable in unforecastable times.

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WHSmith has announced the opening of three new retail and hospitality sites across Manchester and Liverpool John Lennon airports, marking a further phase in its 2026 investment strategy for Northern travel hubs. 

The expansion includes the debut of the retailer’s first artisan coffee concept, Grindsmith, as the company continues its shift toward a “one-stop-shop” travel model.

At Manchester Airport Terminal 2, the new Grindsmith location is situated post-security. Developed in partnership with the Manchester-based coffee brand, the outlet features barista-serviced coffee and a brunch-focused menu tailored for high-volume transit. 

Adjacent to the cafe, the group has opened a newly designed travel essentials store which incorporates industrial-themed design elements, including exposed brick and graphics inspired by the city’s heritage.

Additionally, at Liverpool John Lennon Airport, WHSmith has consolidated its presence with a new, larger one-stop-shop format.

The interior architecture includes localised references, such as artwork inspired by the Museum of Liverpool and a ceiling installation based on the Liver Building’s clock face. 

The opening follows a commercial restructuring at the airport which has increased capacity for retail growth in the departure lounge.

Stephen Turner, chief commercial officer at Manchester Airport, noted that the openings align with the nearing completion of the terminal’s £1.3bn transformation programme, which aims to provide a mix of national and local brands.

Andrew Harrison, interim Group CEO at WHSmith, said: “These openings reflect our confidence in the region and our commitment to making every journey better. We’re excited to bring quality food and drink, everyday travel essentials, and familiar brands to more travellers.”

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