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Entrepreneur Peter Jones and his investment group have announced the acquisition of the UK and Ireland’s largest golf retailer from private equity firm Endless for an undisclosed sum.
The deal, which includes American Golf’s portfolio of more than 80 stores and over 1,000 employees, was officially completed yesterday (4 February).
The business reports an annual turnover of £135m. Endless had owned the company since 2018 and oversaw its omnichannel operations for the past eight years.
Jones, who has a 40-year history of business investment, is expected to lead the company’s international growth. The retailer was advised by Alvarez and Marsal and KPMG.
Jones said: “Golf has always been a personal passion of mine, so acquiring American Golf feels especially meaningful. It’s a brand that truly understands golfers – from beginners to seasoned players – and has played an important role in the UK golf community for decades.”
Nigel Oddy, chief executive of American Golf, said: “Joining forces with Peter Jones and his Investment Group marks an exciting new chapter for American Golf. It will enable us to continue to accelerate our growth strategy, and further our ambition of becoming the ultimate one-stop destination for everything a golfer requires.”
David Isaacs, managing director of Endless, added: “We are incredibly proud of American Golf’s evolution over the past eight years and to see it go from strength to strength with a clear trajectory for future growth.”
