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On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

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Oliver Bonas is set to open or relocate five stores before the end of 2025 and plans a further 20 new sites in 2026 as the business accelerates its expansion across the UK and Ireland.

The upcoming openings include Lincoln on 5 December, followed by Silverburn and Altrincham on 13 December. The retailer will also relocate its Oxford Westgate store on 13 December and its Tottenham Court Road site on 19 December.

The programme builds on a year of strong customer engagement, with the company seeking to refresh its in-store experience. The new sites will follow the Oliver Bonas design approach, with interiors intended as colourful and creative spaces.

Head of retail Sevda Cankorur said the planned openings would support the retailer’s growing customer base.

She said: “We’re thrilled to be growing our OB community and opening in more places than ever before.

“Each new store is designed to bring a little everyday joy to our customers, whether they’re popping in for a thoughtful gift, a new outfit, or simply a dose of inspiration.”

The retailer said the 2026 openings would take it into both established and emerging retail destinations.

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