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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Next has reported that its sales rose by 10.5% in the thirteen weeks ended 25 October 2025, £76m ahead of its guidance of 4.5% sales growth.

As a result of this increase in Q3 sales, the retailer revealed that it is increasing its full year guidance for profit before tax by £30m to £1.14bn.

It also stated that it was increasing its guidance for Q4 full price sales from a 4.5% increase to 7.0%, adding a further £36m of full price sales to its forecast.

In Q3, the company outperformed its guidance in both the UK and overseas markets. In the UK it saw sales growth of 5.4%, lower than the 7.6% growth it posted in the first half of the year but ahead of its 1.9% guidance.

Next put this down to underestimate the positive effect of improved stock levels this year. Last year, stock deliveries were delayed by disruption in Bangladesh and constraints
in global freight capacity.

It saw its UK online sales rise 7.8%, with online Next brand sales rising 4.2% while online Label sales rose 13%. Furthermore, its retail store sales rose 2%

Overseas, the company saw growth of 38.8% compared with the previous year, ahead of the 28.1% growth it achieved in the first half, and materially better than its guidance of 19.4%.

The company stated that its sales in Europe benefitted from the consolidation of its stockholding in the region. Up until Q3 this year, the warehousing for its direct websites was separate from the warehouses serving Zalando, its largest aggregation partner.

As a result of merging these activities into one warehousing operation and one stockholding, it stated that the stock availability for its business on Zalando has been significantly improved.

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