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Castore to acquire Belstaff

On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

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Castore has agreed to acquire 100% of the shares of Belstaff on a debt-free, cash-free basis, with the financial terms of the deal undisclosed. 

The move will see INEOS, the parent company of Belstaff, make a “significant” strategic investment in Castore at a holding company level. 

Castore and Belstaff said they will drive growth across premium categories, capitalising on Castore’s direct-to-consumer and online retail networks, supply chain, global retail footprint and roster of professional sports team partnerships.

Ashley Reed, chairman of Belstaff, said: “This is a union of two British brands who have come together through shared qualities of purpose-led design and entrepreneurial spirit. Castore is disrupting the sportswear market and has demonstrated phenomenal growth and resilience in recent years. 

“Having witnessed their journey, we saw a unique opportunity to join forces and accelerate Belstaff’s transformation through shared knowledge and resources.”

Tom Beahon, co-founder and CEO of Castore, added: “Belstaff is a truly iconic brand with unparalleled heritage, and I have personally been a huge fan for a very long time. INEOS and the management team at Belstaff have done a phenomenal job in steering the company back to profitability following a challenging period for the retail sector. 

“To have the opportunity to take Belstaff through the next stage of its growth journey is a dream come true and a huge privilege. We are also delighted that Sir Jim Ratcliffe’s INEOS is investing in Castore which is a demonstration of commitment to our business and global growth ambitions and we look forward to working together to deliver on this vision.”  

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