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Hobbycraft is set to launch Hobbycraft TV, a dedicated video channel offering daily demonstrations and tutorials to support makers of all skill levels.
The service will go live on Freeview Channel 97 from 7.30am on 4 September, and will also be available online at hobbycraft.co.uk/TV and on the brand’s YouTube channel.
Hobbycraft TV will feature demonstrations by craft experts across a wide range of disciplines. Each programme will offer shoppable content, allowing viewers to buy tools and materials featured in the tutorials directly through the platform.
The launch follows new research by Hobbycraft, which found that one in three people use YouTube to learn craft skills.
Alex Willson, Hobbycraft chief executive, said: “The launch of Hobbycraft TV marks an exciting chapter for the business with the introduction of an innovative new media channel for customers to experience Hobbycraft.
“It will offer a seamless shoppable experience with daily demonstrations, expert guidance and creative content, all designed to inspire, educate and connect with both new audiences and our existing crafting community.”
Steven Hubbard, board advisor at Hobbycraft, added: “We’re proud to be investing in a brand-new live media experience that brings even more inspiration and innovation to our engaged customers and passionate makers.
“Hobbycraft TV will become a destination for crafters of all abilities to hear from some of the craft industry’s leading makers, showcasing over a hundred leading brands inspiring our viewers to get making.”
