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Pop Mart to open largest UK Store at Liverpool One

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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Pop Mart has announced it is set to open its largest UK store to date in Liverpool One, marking the international toy retailer’s debut in the city.

Founded in Beijing in 2010, Pop Mart has built a strong following through limited-edition product drops, collaborations with artists and brands, and its “blind box” model, which conceals the toy inside until after purchase.

The 6,200 sq ft store will be on the upper South John Street, close to Kenji and Miniso. It will stock the brand’s viral collectable blind boxes, including characters such as Hirono, Crybaby, Peach Riot, Kubo, Skullpanda and The Monsters – also known as Labubus.

Peter Shipman, managing director of Europe at Pop Mart, said: “We’re working hard to extend Pop Mart to leading locations across the UK, and when it came to our next launch, Liverpool One was the clear choice. Liverpool is my hometown, so I’m especially excited about this opening. We know we will be welcomed with open arms, and we can’t wait to deliver products featuring the characters our customers know and love to a whole new city.”

Rob Deacon, director of asset management at Liverpool One – Landsec, added: “With regular sell-out product launches, Pop Mart has proven a viral sensation, and the store is set to appeal to a wide range of consumers across the North West. The brand launching its biggest UK store yet will provide yet another distinct point of difference to the destination.”

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