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Harvey Nichols is set to unveil the first stage of its transformation with the launch of a reimagined ground floor at its Knightsbridge flagship.
The store said the space marks a “significant” evolution for its brand, introducing a “bold direction” that blends fine and designer jewellery with a curated lifestyle offer.
The ground floor space will bring together globally recognised designers, new talent and “one-of-a-kind” objects, anchored by a curated jewellery edit spanning internationally established houses and contemporary names.
As well as jewellery, the floor has also introduced a focused selection of elevated homeware and gifting, including artisan candles, sculptural vases, tabletop objects and books-as-art.
The redesign features a “bold use” of primary colour throughout the space, alongside adaptable, movable fixtures to enable seasonal storytelling for brands. It also includes a new installation by artist and designer Gary Card.
The ground floor windows will be opened allowing lots of natural light, while the prominent corner window at the junction of Knightsbridge and Sloane Street will become a “dynamic” pop-up space to spotlight exclusive brand moments and launches.
Julia Goddard, CEO, said: “Unveiling the first phase in the substantial redevelopment of our Knightsbridge flagship marks an exciting chapter in the evolution of our brand. The ground floor will house a global destination for designer and fine jewellery, featuring a curated mix of established and emerging makers alongside exceptional lifestyle and design pieces.
“With the opening up of the windows and a new flexible experiential space, it offers a dynamic platform for unexpected collaborations and unique brand moments.”
Kate Phelan, creative director, added “This is a pivotal moment for Harvey Nichols. The new ground floor is about more than product – it’s a statement of intent. We’re creating an experience that feels relevant, exciting and, above all, individual. This is just the beginning of what’s to come.”
