Superdrug to open 9,000 sq ft store at Highcross Leicester

Superdrug will officially open a 9,000 sq ft store at Highcross Leicester this autumn, taking over two units on the lower mall formerly occupied by Paperchase and Designer Furniture Store.

The health and beauty chain has signed a 10-year lease as part of its continued investment in physical retail. It joins other beauty and wellbeing retailers already operating at the centre, including Boots, Lush, Jo Malone and Clarins.

Michelle Menezes, centre director at Highcross Leicester, said: “The first half of the year at Highcross has been busy, but exciting, with four fantastic new additions across food, fashion and beauty and wellbeing. From much-anticipated returns to city centre firsts, it’s clear that retailers see real value in establishing a presence here in Leicester. We’re delighted that Superdrug is the latest brand to join the line-up.

“We’re proud of the wide range of beauty, healthcare and wellbeing brands we’ve managed to build over the years, each offering shoppers a chance to bag both affordable and premium products. Now added to our line-up is Superdrug; a reliable and trusted brand that gives shoppers access to some of the best names in skincare and beauty at an affordable price.”

The new store will include a nurse-led clinic offering aesthetic treatments such as anti-wrinkle injections and fillers, as well as a Beauty Studio providing eyebrow threading, eyelash extensions and manicures.

Clare Jennings, property director at Superdrug, added: “We’re excited to be opening a brand-new 9,000 sq ft store at Highcross Leicester, reinforcing our continued investment in the region. This additional location will give even more customers the opportunity to shop with us in person and experience the latest in trending beauty and everyday essentials.”

Superdrug’s at the larger retail space will also support an expanded range of cosmetics and skincare, including brands such as L’Oréal, Revolution, e.l.f and Korean beauty label TIRTIR.