Register to get 2 free articles
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Asda has announced there will be a £10m refresh program in over 180 of its in-store cafes.
The project, led by partner Compass, will begin this month and is expected to be completed by the end of October.
The cafés, which are managed by Compass, will be upgraded to have a new look and feel which will include the introduction of digital ordering screens and table ordering service, alongside a manned till.
Asda said the new look and feel brings a “more relaxed coffee shop vibe” to the cafés, and as well as the usual favourites such as americano, latte, mocha, cappuccino, there will new additions to the hot drinks menu, including flavoured iced coffees, as well as a selection of cakes.
Ian McEvans, vice president of Commercial Food at Asda, said: “Cafés are an important part of the shopping experience for many of our customers, and this significant investment alongside allows us to bring a new look and feel, as well making improvements to the service and a refresh of the menu.
“We have continued to demonstrate our commitment to our cafés over the years with popular deals like the Winter Warmer and Kids Eat for £1 meal deals, and this investment marks another exciting milestone moment for us on our journey and underpins our continued commitment to ensuring Asda is set up for long term success at the heart of communities.”
Andrew Jones, managing director One Retail, added: “It’s great to continue our longstanding partnership with Asda, expanding to work across more stores and enhancing the offer with a significant rebrand and investment.
“The upgrade programme is set to introduce new technology, menu innovations and a new look and feel within the cafés. We look forward to getting started and our continued work together to serve the Asda customer.”
