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Let’s not profit over young people’s mental health
Natasha Murray, chief client officer, UM says it’s time that retail brands think carefully about the role they play in normalising a credit-fuelled culture.
The prognosis for the national – and now the global – economy is looking dire, yet “Awful April” is just the latest blow to young adults who’ve been bearing the brunt of the cost-of-living crisis. Financially, emotionally, and mentally, young people have been squeezed on all sides and the long-term wellbeing of a generation will be disproportionately impacted by what kind of growth the retail sector chooses to pursue.
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