Frasers Group launches new retail media network

Frasers Group has officially launched Elevate, a new retail media network powered by Frasers’ first-party data that helps brand partners connect with customers through highly personalised advertising.

In line with Fraser’s vision of “building the planet’s most admired and compelling brand ecosystem”, Elevate is said to be designed to empower brand partners to reach shoppers at key moments across the group’s physical and digital touchpoints, including in-store, online and off-site locations.

Marking the latest milestone in Frasers’ digital elevation as part of its broader Elevation Strategy, Elevate offers a full-funnel scale for brand partners across the group’s physical and digital advertising estate of 750+ UK stores, 60+ Everlast Gyms locations, Frasers Group-owned shopping centres, national out-of-home advertising spaces and more.

With an audience of 30 million+ customers, spanning across the sports, premium and luxury sectors, Frasers said its retail media proposition is the “UK’s most comprehensive retail media offering from a multi-category retailer”.

Michael Murray, Frasers Group CEO, said: “Elevate marks a major step in achieving Frasers Group’s vision of building the planet’s most admired and compelling brand ecosystem, offering a significantly enhanced media proposition for brand partners – and this is just the beginning.

“We’re launching Elevatefull scale, across Sports Direct, Flannels and Frasers, and have big aspirations to expand this offering into further markets. This underscores our commitment to delivering unparalleled, personalised services to our global brand partners and our customers.”

Frasers Group has partnered with Zitcha, an adaptive, unified retail media platform that empowers retailers to build and scale their unique retail media networks, to build and rollout its on-site, off-site and in-store media assets.