Deliveroo Express launches in UK and Ireland with Tesco as first partner

Deliveroo has announced the launch of Deliveroo Express in the UK and Ireland, with Tesco as its first brand partner.

Deliveroo Express is a new white label solution aimed at grocers and retailers to offer on-demand delivery directly through their own online channels.

Deliveroo Express leverages Deliveroo’s logistics technology and extensive rider network to drive new delivery solutions for grocers and retailers, supporting further growth.

Initially operating out of three stores across Ireland, Tesco Whoosh is leveraging Deliveroo’s infrastructure and network of around 2,500 active riders in Ireland to provide an on-demand service.

The company has had a white label solution for restaurant delivery since 2020, which is utilised by major brands such as Nando’s. The new service allows customers to select an on-demand delivery option through a partners’ website or app at the usual checkout stage.

Once an order is complete, customers will follow the partner’s post-order process to track their order. All consumer communications and care are handled by the partner, retaining their own brand and tone of voice, with access to a self-serve tool for tracking the delivery status and assisting with customer enquiries.

Meanwhile, Deliveroo handles all rider care and instructs a rider to deliver the order following the usual pick up and handover process.

The three stores in the trial are Donnybrook, Spencer Dock, and Newmarket Yards, with plans to expand over the coming months. Customers in a 4.5km radius of these stores will now have access to more than 3,000 products and with the option to receive their orders in as little as 45 minutes.

Customers shopping with Tesco Whoosh in Ireland will now see an “on-demand delivery” option at checkout. This service will be powered by Deliveroo, with customers being informed as such at checkout and on their receipt, while Tesco oversees all customer communications.

Deliveroo launched its grocery business in 2018 and since then it has seen strong growth,

Suzy McClintock, VP of New Verticals at Deliveroo, said: “Deliveroo Express is our latest innovation as our business seeks to transform the way consumers shop and eat. The new white label service complements our existing offer, giving partners the ability to integrate our model into their own online channels and maintain autonomy over customer interaction, while leveraging our extensive rider network and logistics infrastructure to fulfill orders fast.

“We see significant growth potential in on-demand grocery and retail delivery, with speed and convenience no longer desirable but a basic consumer expectation. With more grocers and retailers entering on-demand, we are adeptly placed to support them in reaching more customers in less time.”