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Intersport, the global sporting goods retailer, has revealed its calendar year closed with global omnichannel sales increasing 2.1% compared with €14bn – an increase of 2.1% compared with 2023.
Alongside a gradual growth in digital sales, Intersport’s network of multi-format stores also grew by 83 to 5,464, which Intersport said reaffirms the organisation’s physical presence and hyperlocal strategy in 42 countries around the world.
Despite a “challenging” business landscape, the company saw particularly positive 2024 growth in its French, Italian and Swiss markets, as well as an upward trend in several specific categories, including Sportstyle, Football and Running.
By year end, Q4 represented the strongest period for sales, although the largest increase in comparison to 2023 occurred in Q3, reflecting Intersport’s maximisation of key events in the sporting calendar, such as the Olympic Games in France and the European Football Championship in Germany.
Corinne Gensollen, chairman of Intersport International Corporation GmbH, said: “We are very happy to see positive results for 2024, which demonstrate the ongoing transformation and strategic growth we are pursuing across the Intersport group.
“We are equally optimistic for 2025, as we continue to collaborate closely with our many Intersport National Organisations to ensure we keep providing real value for our customers across multiple categories, thanks to our comprehensive range of products, brands and our Private Label Brands.”
Pierre Irelli, chief commercial officer of Intersport International Corporation GmbH, added: “Further priorities for this year include strengthening Intersport’s Private Label Brands, deepening partnerships with key Strategic Brands, and collaborating closely with Intersport National Organisations to enhance our hyperlocal store network.”
“While families remain integral to Intersport’s consumer base, our brand is also committed to engaging with the next generation through innovative specialist store formats, unique local activations, and impactful marketing initiatives – keeping us at the very heart of sport.”
