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Zalando has reported that its revenues saw a 4.2% increase year-on-year to €10.6bn (£8.9bn) in FY 2024, despite what it called a rather “muted” macroeconomic environment.
Driven by its focus on “driving profitable growth”, Zalando’s adjusted EBIT also reached €511m (£428m) in 2024, up from €350m (£293.9m) a year earlier, and surpassing the updated guidance of €440-€480m (£369.58-£403.1m) .
The group’s adjusted EBIT margin also rose from 3.5% in 2023 to 4.8% in 2024, supported by “strong” operational efficiencies and a significantly higher B2C gross margin, which saw a year-on-year increase of more than 2 percentage points to 43.5%.
Additionally, it experienced a 4.5% increase in a GMV to €15.3bn (£12.8bn) as the company’s active customer base increased to an all-time high of 51.8 million active customers by the end of 2024, marking a 4.5% rise from the previous year.
As a result, in 2025, the group expects its GMV and revenue to grow between 4% and 9% and its adjusted EBIT to reach a level between €530m and €590m (£444m-£494m).
Furthermore, in 2025, ZEOS, Zalando’s logistics offering, is becoming the partner of choice for UK-based fashion, home and beauty retailer Next in fulfilling online direct-to-consumer orders for most of continental Europe.
Through the partnership, ZEOS will introduce new fulfilment features that will benefit all ZEOS clients in the future.
These include advanced fulfilment capabilities – like virtual bonded warehousing – as well as enhanced onboarding and inventory management capabilities. ZEOS is also expanding its services to 10 additional European markets, where Next is already trading.
Robert Gentz, Zalando co-CEO, said: “Our ecosystem strategy is progressing well and is our exciting new North Star. It has already contributed to a strong financial performance in 2024, and we now accelerate our execution efforts and invest to capture future growth.
“In our B2C growth vector, we are rolling out our updated loyalty programme, expanding our lifestyle offerings in areas such as sports, and inspiring customers through exciting content integrations. In B2B, we are almost doubling the markets we are operating in and offering more advanced software and logistics solutions to serve brands’ and retailers’ own webshops and apps.”
